I’m happy to let you know that thanks to an agreement with JISC the Library has been given extended trial access to the primary source database BBC Listener Research Department, 1937-c.1950 from British Online Archives.
You can access the database via the E-resources trials page (listed as British Online Archive – BBC Listener Research Department, 1937-c.1950).
For off-campus access you will need to use the VPN.
Trial access ends 31st December 2017.
Founded in 1936 the BBC’s pioneering Listener Research Department (LRD) examined wireless listening in Britain nationwide and at a regional level. This database reproduces the entire available collection of weekly Audience Summaries, together with the weekly then daily Listening Barometers. Also included are the Audience Reaction Reports on specific programmes and Special Reports on particular themes or issues for the period, as well as some key policy documents produced by the LRD during these years, tracing the early development of what has come to be known as market research within the BBC. Continue reading →