Intern of the Month – July 2013

Snezhana Savova

CRC Marketing Intern

I have been the summer Marketing Intern at the Centre for Research Collections (CRC) for the past two months.  My task was to research and review the current marketing strategy of the department and to propose ways to improve it in order to further develop the CRC and to better promote the various impressive Collections it is home to.

I spent the initial two weeks of my internship to discovering the Collections and the hidden treasures, many of which I have never heard of before I came to the CRC.  Subsequently, I researched the printed promotional material, as well as the online and social media presence of the department and started work on their improvement.  My main aim was to raise the awareness for the existence and significance of the Collections; the target audience included all students and staff of the University, people who use the collections for their research purposes and the wider public.

After four weeks, I presented my suggestions to the department based my research of the current strategy of the CRC and the activities of other similar institutions.  My presentation covered a broad range of topics and areas to be worked on in order to present and promote the CRC and the Collections in a more inspiring, exciting and remarkable way.

For the remainder of these two months, I worked on the implementation of my suggestions and succeeded to actually make some real changes and improvements.  Many new and innovative ways to deliver our message to diverse groups are now utilised and there is significantly higher awareness of the department within the University.

My time at the CRC was very pleasant and fruitful and it contributed both to the growth of the department and my personal one.  I feel I have gained valuable skills which will be highly beneficial for my future career development.  Furthermore, I met great people and had the pleasure to work in a very positive and supportive environment.

Finally, I am more than happy to continue helping the CRC and am looking forward to coming back as a volunteer during term time.

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