{"id":824,"date":"2014-05-28T12:08:40","date_gmt":"2014-05-28T12:08:40","guid":{"rendered":"http:\/\/libraryblogs.is.ed.ac.uk\/diu\/?p=824"},"modified":"2021-02-21T14:49:33","modified_gmt":"2021-02-21T14:49:33","slug":"colophon-and-logotype","status":"publish","type":"post","link":"https:\/\/libraryblogs.is.ed.ac.uk\/diu\/2014\/05\/28\/colophon-and-logotype\/","title":{"rendered":"Colophon and Logotype"},"content":{"rendered":"

Having a background in Fine Art through study at Glasgow School of Art I am very aware of the striking visual content that passes through the Digital Imaging Unit on a daily basis. Of particular interest to me over the years of working with rare books is Colophon and Logotype. “This originated in Renaissance printing shops, where a title page would feature the printer’s mark (colophon) near the bottom of the page, usually above the printer’s name and city.”<\/a> This early form of branding is fascinating in its use of imagery and the expert hand skills used to convey a meaningful message. The tree of knowledge is a popular symbol often appearing with broken branches. The level of thought over the imagery and the care taken over the execution is a remarkable investment in brand and product. The Colophon was eventually replaced by printers statements in a more legal and business like text form. Colophon have begun to re-appear for websites and online content publishing, this is a nice nod of the head over centuries of time to the continuation of a craft persons expertise and skill set.<\/p>\n

Malcolm Brown, Deputy Photographer.<\/em><\/p>\n

\"0055940d\"<\/a>\"0002040d\"<\/a>\"0004078d\"<\/a>\"0018571d\"<\/a>\"0025143d\"<\/a>\"Clement<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Having a background in Fine Art through study at Glasgow School of Art I am very aware of the striking visual content that passes through the Digital Imaging Unit on…<\/p>\n

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