{"id":503,"date":"2014-02-12T12:49:46","date_gmt":"2014-02-12T12:49:46","guid":{"rendered":"http:\/\/libraryblogs.is.ed.ac.uk\/diu\/?p=503"},"modified":"2021-02-21T14:54:54","modified_gmt":"2021-02-21T14:54:54","slug":"facit-calculator-photography","status":"publish","type":"post","link":"https:\/\/libraryblogs.is.ed.ac.uk\/diu\/2014\/02\/12\/facit-calculator-photography\/","title":{"rendered":"Facit Calculator Photography"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-499 aligncenter\" alt=\"0055792d\" src=\"http:\/\/libraryblogs.is.ed.ac.uk\/diu\/files\/2014\/02\/0055792d.jpg\" width=\"505\" height=\"328\" \/>The Digital Imaging Unit recently had the mechanical calculating machine from the <a title=\"Godfrey Thomson Project\" href=\"http:\/\/libraryblogs.is.ed.ac.uk\/godfreythomsonproject\/\" target=\"_blank\" rel=\"noopener noreferrer\">Godfrey Thomson Project<\/a> to photograph. The calculator has this beautifully resolved logo which struck me as a little unusual for such an early and niche product. However discovering the company was Swedish explains such attention to design. The swift rise and decline of the company is a stark warning about ignoring research, development and competition <a title=\"Facit Company\" href=\"http:\/\/en.wikipedia.org\/wiki\/Facit\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/en.wikipedia.org\/wiki\/Facit<\/a><\/p>\n<p>The calculator was photographed using the DIU infinity table lit from below with key and fill lighting arranged carefully to maximize all the detail and information present in the calculator. This was a challenge given the black colour and metallic reflective nature of the material. In addition multiple exposures were taken and the final set of images were assembled in Adobe Photoshop.<\/p>\n<p>Malcolm Brown<\/p>\n<p><a href=\"http:\/\/libraryblogs.is.ed.ac.uk\/diu\/files\/2014\/02\/0055792e.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-500\" alt=\"0055792e\" src=\"http:\/\/libraryblogs.is.ed.ac.uk\/diu\/files\/2014\/02\/0055792e.jpg\" width=\"800\" height=\"500\" srcset=\"https:\/\/libraryblogs.is.ed.ac.uk\/diu\/files\/2014\/02\/0055792e.jpg 800w, https:\/\/libraryblogs.is.ed.ac.uk\/diu\/files\/2014\/02\/0055792e-300x187.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><a href=\"http:\/\/libraryblogs.is.ed.ac.uk\/diu\/files\/2014\/02\/0055795d.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-501\" alt=\"0055795d\" src=\"http:\/\/libraryblogs.is.ed.ac.uk\/diu\/files\/2014\/02\/0055795d.jpg\" width=\"800\" height=\"609\" srcset=\"https:\/\/libraryblogs.is.ed.ac.uk\/diu\/files\/2014\/02\/0055795d.jpg 800w, https:\/\/libraryblogs.is.ed.ac.uk\/diu\/files\/2014\/02\/0055795d-300x228.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><a href=\"http:\/\/libraryblogs.is.ed.ac.uk\/diu\/files\/2014\/02\/0055800d.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-502\" alt=\"0055800d\" src=\"http:\/\/libraryblogs.is.ed.ac.uk\/diu\/files\/2014\/02\/0055800d.jpg\" width=\"800\" height=\"723\" srcset=\"https:\/\/libraryblogs.is.ed.ac.uk\/diu\/files\/2014\/02\/0055800d.jpg 800w, https:\/\/libraryblogs.is.ed.ac.uk\/diu\/files\/2014\/02\/0055800d-300x271.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Digital Imaging Unit recently had the mechanical calculating machine from the Godfrey Thomson Project to photograph. The calculator has this beautifully resolved logo which struck me as a little&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/libraryblogs.is.ed.ac.uk\/diu\/2014\/02\/12\/facit-calculator-photography\/\">Read More<span class=\"screen-reader-text\">Facit Calculator Photography<\/span><\/a><\/div>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[68,84,96],"tags":[17],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/libraryblogs.is.ed.ac.uk\/diu\/wp-json\/wp\/v2\/posts\/503"}],"collection":[{"href":"https:\/\/libraryblogs.is.ed.ac.uk\/diu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/libraryblogs.is.ed.ac.uk\/diu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/libraryblogs.is.ed.ac.uk\/diu\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/libraryblogs.is.ed.ac.uk\/diu\/wp-json\/wp\/v2\/comments?post=503"}],"version-history":[{"count":19,"href":"https:\/\/libraryblogs.is.ed.ac.uk\/diu\/wp-json\/wp\/v2\/posts\/503\/revisions"}],"predecessor-version":[{"id":2584,"href":"https:\/\/libraryblogs.is.ed.ac.uk\/diu\/wp-json\/wp\/v2\/posts\/503\/revisions\/2584"}],"wp:attachment":[{"href":"https:\/\/libraryblogs.is.ed.ac.uk\/diu\/wp-json\/wp\/v2\/media?parent=503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/libraryblogs.is.ed.ac.uk\/diu\/wp-json\/wp\/v2\/categories?post=503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/libraryblogs.is.ed.ac.uk\/diu\/wp-json\/wp\/v2\/tags?post=503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}