Are you interested in the social, cultural, and historical impact of advertising and marketing? If so, the Library currently has trial access to J. Walter Thompson: Advertising America from Adam Matthew Digital which may be just what you are looking for as it documents one of the world’s oldest, largest and most innovative advertising agencies.
You can access this online resource via the E-resources trials page.
Access is available both on and off-campus.
Trial access ends 14th May 2018.
J. Walter Thompson have been in the advertising and marketing trade for over 150 years and long standing clients include Kraft Foods, Nestle, Kellogg and many more. The J. Walter Thompson Company archive is one of the most complete and informative corporate record of the history of modern advertising. The documents selected for inclusion in this digital resource reveal in detail the research and creative process behind the creation of brands, advertisements and marketing campaigns; the rise of new media such as television; and the experience of those working in the advertising industry, particularly the fascinating role played by women.
Materials included are:
- Creative briefs
- Market research and reports
- Print advertisements
- Memoranda and correspondence
- Annual reports
- Client lists
- Commercial schedules
Various print advertisements for Kellog’s from (clockwise from top left) 1958, 1960, 1999, 1983. © Adam Matthew Digital 2018.
While the major focus of the material is on the United States the collection is global in its scope with the archive also covering J. Walter Thompson offices across the world.
Access J. Walter Thompson: Advertising America via e-resources trials.
Access available until 14th May 2018.
Feedback welcome.
Please note that PDF download options are not available during trials.
You can access all the digital primary source collections already available at the Library via the Primary Source databases list.
Access is only available to current students and staff at University of Edinburgh.
Caroline Stirling – Academic Support Librarian for History, Classics and Archaeology